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The productised layer that closes the gap between an enquiry arriving and someone taking named ownership of what happens next.
The most common place a service business loses an enquiry is between the moment it arrives and the moment someone takes named ownership of the next step. The enquiry is not lost in a technical sense — it sits in an inbox, a CRM, a voicemail — but no-one can prove who is responsible for what happens next.
Missed-lead recovery is the productised layer IronWake ships to close that gap. It captures every enquiry to a durable record before any notification fires, classifies the intent, and routes the lead to a single named owner with a single visible next action and a single due time. If the owner does not act, the system escalates. The customer is never left wondering whether anyone saw their message.
It is a system, not a tool. The intake, the classification, the routing, the reminder, the escalation, and the audit row are all built and owned by IronWake. The Business Website & Enquiry Check identifies whether the layer is missing or broken; the engagement ships the layer end to end.
$99 (international) · ₹2,200 (India) Lite tier, then quoted per engagement.
Domain, hosting, AI compute, phone numbers, messaging, calendar provider costs, and any other third-party provider costs are billed directly by those providers and are never marked up by IronWake.
Each link below is a public work route or system page where this capability is already in production — internally, in client engagements, or as a demonstration.
A CRM is a database; it does not decide who owns what. Missed-lead recovery ships the ownership rules, the escalation logic, the audit row, and the visible next action on top of (or instead of) a CRM. If you already have a CRM, the layer integrates with it instead of replacing it.
The system fires reminders at the due time and escalates if the named owner has not acted. It does not fire "more messages" — disciplined follow-up is one named owner, one due time, one visible next action per record.
Missed Lead Recovery Setup is the canonical offer. Pricing starts at Lite (₹2,200 / $99) and scales with the number of channels captured, the depth of classification, and the routing rules required.
Every IronWake engagement begins with the Business Website & Enquiry Check. The audit identifies whether this service is the right fit for the leak you can already see in your business. Pricing for the audit starts at ₹799 / $29 (Lite tier).